A leading UK-based provider of workspaces is taking its operations global, driven by the growing desire among younger professionals for more sunshine, travel experiences and greater flexibility in how and where they work.
Inc & Co, the private equity firm behind the workspace brand incspaces, has announced a €1.5 million investment – around £1.28 million – into the business to support its international expansion.
This significant funding will fuel the brand’s entry into key markets across Europe, North America, Asia and the Middle East.
The first stage of this global rollout begins in Barcelona, a city known not only for its lifestyle appeal but also for its sizable British expat population, which exceeded 22,000 residents as of 2022.
The move is designed to cater to the growing trend among millennials and Gen Z workers who are seeking to balance their careers with travel and sun-soaked living.
The rise of remote and hybrid work has reshaped workplace expectations, and flexible office providers like incspaces are responding to a clear shift in demand.
Modern businesses, particularly those eager to attract younger talent, are now prioritising workspace options that support a mobile lifestyle.
Dublin is another key market in this expansion and the brand’s office there is already proving successful before doors even open, with 95 percent of the space pre-let.
Alongside this, other locations are being prepared in cities including Amsterdam, the United States and Bangkok, as the company accelerates its international growth strategy.
Jack Mason, Group Chief Executive Officer of Inc & Co, shared that the investment in the new European sites is part of a broader repositioning of the incspaces brand.
The aim is not just global expansion, but also to ensure the brand remains adaptable and competitive in a rapidly evolving business landscape. Mason reiterated the firm’s goal of delivering flexible, premium workspaces that align with the needs and ambitions of its growing client base.
This is not simply a matter of opening new doors in trendy destinations. It represents a full-scale evolution of the incspaces brand, with leadership restructuring planned to drive sustained growth.
As part of this realignment, the company has chosen not to renew leases for its London properties, signalling a clear pivot toward a more mobile and forward-looking business model.
A key feature of this reimagined approach is the launch of Infinity Office, a flexible offering designed with startups and entrepreneurs in mind.
Rather than committing to a fixed workspace, members can access services on demand, including mail handling, meeting room use and event participation, all without the need for a permanent desk or office.
Launched earlier this month, Infinity Office has already gained momentum among startup communities, especially in Manchester, where businesses are embracing the opportunity to operate with greater agility.
As incspaces sets its sights on international markets and redefines its approach to flexible working, the brand is positioning itself as a frontrunner in a new era of workspace culture – one where freedom, travel and lifestyle play just as important a role as productivity and professionalism.
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