Global investment firm Inc & Co has officially announced the acquisition of Studio Pia, a premium ethical lingerie label renowned for its sustainable values and luxurious craftsmanship.
This move signals a significant new chapter for Inc & Co, marking its first major step into the retail sector with an aim to redefine what ethical luxury looks like in the modern marketplace.
Studio Pia, created by designer Pia Harpur in 2017, has earned a loyal following for its meticulous attention to detail, bold designs and unwavering commitment to sustainability.
The brand blends high-end aesthetics with ethical sourcing and production practices, distinguishing itself as a pioneer in conscious fashion.
With this acquisition, Inc & Co plans to scale the brand globally while preserving the creative identity that has made it a standout in the lingerie industry.
Harpur will remain at the helm of Studio Pia, working closely with Inc & Co to maintain the brand’s artistic direction while pushing into new markets.
The expansion strategy includes growing wholesale distribution, launching global pop-up shops, securing premium concessions and increasing visibility through luxury retail platforms.
The goal is to make the brand more accessible while staying true to its ethos.
Jack Mason, Chief Executive Officer of Inc & Co, highlighted the significance of this deal, describing it as a meaningful moment for the firm as it strengthens its foothold in the retail space.
He noted that the company is excited to work alongside Studio Pia’s existing leadership, who will retain a portion of equity in the business.
Mason emphasized that customers resonate with Studio Pia’s commitment to sustainability and conscious design, and he’s enthusiastic about growing the brand’s presence on an international scale.
He added that Inc & Co’s in-house commercial and finance teams will provide operational support, allowing the Studio Pia team to focus on what they do best — creating innovative, award-winning lingerie.
For Mason, this partnership is not just a business opportunity but a shared vision to champion brands that challenge industry norms through ethical practices and forward-thinking design.
Founder Pia Harpur shared her excitement for this new phase, saying the timing feels right to bring in a partner capable of taking the brand to new heights.
After building Studio Pia over seven years of dedication and resilience, she believes Inc & Co brings the right resources, knowledge and network to help elevate the brand’s global impact.
Harpur also mentioned that the partnership will unlock opportunities that were previously out of reach, enabling Studio Pia to reach broader audiences who value sustainability and individuality in luxury fashion.
Plans are already in motion to refresh the brand later in the year, including a relaunch of its website to enhance its digital reach.
Fans of the label can also look forward to a new collection set to debut in Autumn and Winter of 2024, featuring fresh interpretations of the brand’s signature styles.
The collaboration between Inc & Co and Studio Pia is set to mark a bold new era for the label, maintaining its founding principles while opening the door to a future defined by global growth, increased visibility and continued dedication to ethical elegance.
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