A former award-winning television producer who later trained as a nutritional therapist has transformed an everyday shopping trip into a groundbreaking personalised health venture.
However, she believes that women entrepreneurs still face significant challenges when it comes to securing investment.
Victoria Godfrey’s inspiration came while she was in the vegetable aisle at Tesco. That moment sparked the creation of DNApal.me, an app that simplifies genetic testing and helps people make better health choices based on their DNA.
READ MORE: Queenie Porter: Powering Up the Sports Industry
Six years later, the London-based founder has won three major industry awards and is now shifting her focus from individual consumers to corporate partnerships.
“I was standing in Tesco, looking at the vegetables and wondering what would be best for my genes,” Victoria explained.
“I called Kate Scott from Tesco and already had the name DNApal in mind – it would be a friend to everyone’s DNA, helping guide them toward better health.”
Before launching DNApal, Victoria had an impressive career in television, earning 12 awards in just six years.
In 2012, she decided to retrain as a nutritional therapist but found the DNA testing process confusing, even for professionals.
She said, “As trained nutritional therapists, we found our own DNA results difficult to understand.
We wanted to make genetic information easier for everyone, with simple and actionable health recommendations.
We also focus on epigenetics, which plays an essential role in turning genes on or off.”
Through DNApal, Victoria has combined her creative background with her passion for health and innovation, building a company that personalises wellness while advocating for greater equality in the world of entrepreneurship.
READ MORE: Ferrari 599 signed by the brand’s former chairman hits the market for £850,000 – but there’s a twist
